Elba De La Herran, a first-generation Mexican-American woman, is the founder and executive director of Bold Shades of Brown. She embodies a unique blend of cultural heritage and American identity, having grown up in a household where two distinct worlds intertwined. Highly educated and, most importantly, a woman with a fiery heart of gold, Elba has a true passion and gift for leading and helping others. Bold in spirit and purpose, Elba is deeply committed to raising a powerful generation of young women. Her life experiences have ignited a mission to share her journey of reconciling dual cultural identities and finding her place in American society. Through her work, she draws from a rich tapestry of personal experience to inspire, empower, and uplift the next generation of strong, fearless women.